Independent Investors Can Maintain a Steady Altitude in Their Equity Curve Thru the Airline Industry. (JetBlue Airlines) (JBLU).

JetBlue Airways Logo.svg
FoundedAugust 1998[1]
Commenced operationsFebruary 11, 2000[1]
Focus cities
Frequent-flyer programTrueBlue
Fleet size228
Company sloganYou Above All[2]
Inspiring Humanity[3]
DJTA Component
S&P 400 Component
HeadquartersBrewster Building, Long Island City, New York, United States
Key people

Former Executives

  • David Barger Former President-CEO, 1998–2015
  • Rob Maruster Former Vice president of operational Planning-COO, 2005–2014
RevenueIncrease US$ 6.632 billion (2016)[4]
Operating incomeIncrease US$ 1.312 billion (2016)
Net incomeIncrease US$ 759 million (2016)[4]
Total assetsIncrease US$ 9.487 billion (2016)
Total equityIncrease US$ 4.013 billion (2016)
Employees20,000 [5]

JetBlue Airways Corporation (NASDAQJBLU), stylized as jetBlue, is an American low-cost carrier, and the 6th-largest airline in the United States.[citation needed] The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains a corporate office in Cottonwood Heights, Utah.[6][7]

The airline mainly serves destinations in the United States, along with flights to Aruba, The Bahamas, Bermuda, Barbados, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Grenada, Jamaica, Mexico, Peru, Puerto Rico, Trinidad and Tobago, and many more. As of April 2017, JetBlue serves 101 destinations in the U.S., Mexico, the Caribbean, Central America and South America.



A jetBlue Airways A321-200 at New York JFK Airport.

JetBlue was incorporated in Delaware in August 1998.[1] David Neeleman founded the company in February 1999, under the name “NewAir.”[8] JetBlue started by following Southwest’s approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as in-flight entertainment, TV at every seat, and Sirius XM satellite radio. In Neeleman’s words, JetBlue looks “to bring humanity back to air travel.”

In September 1999, the airline was awarded 75 initial take off/landing slots at John F. Kennedy International Airport and received formal U.S. authorization in February 2000. It commenced operations on February 11, 2000, with services to Buffalo and Fort Lauderdale.[9]

JetBlue’s founders had set out to call the airline “Taxi” and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline’s initial funding unless the name was changed.[10]


JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11, 2001 attacks.[11]

The airline sector responded to JetBlue’s market presence by starting mini-rival carriers: Delta Air Lines started Song and United Airlines launched another rival called Ted. Song has since been disbanded and was reabsorbed by Delta Air Lines and Ted reabsorbed by United.[12]

JetBlue Founder David Neeleman in 2006

In October 2005, JetBlue’s quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue’s hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline’s numerous amenities, JetBlue was becoming less competitive.

Regardless, the airline continued to plan for growth. Thirty-six new aircraft were scheduled for delivery in the year 2006.

For many years, analysts had predicted that JetBlue’s growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue’s “ramp service workers,” in a move that was described by JetBlue’s COO Dave Barger as “pretty hypocritical,” as the IAM opposed JetBlue’s creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.

JetBlue experienced its first ever quarterly loss during the fourth quarter of 2005, when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline’s first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, JetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue’s “Return to Profitability” (“RTP”) plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. JetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to JetBlue’s results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, JetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.

In December 2006, JetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the inflight crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[13]

In January 2007, JetBlue returned to profitability with a fourth quarter profit in 2006, reversing a quarterly loss in the year-earlier period. As part of the RTP plan, 2006’s full year loss was $1 million compared to 2005’s full year loss of $20 million. JetBlue was one of the few major airlines to post a profit in that quarter.

While its financial performance started showing signs of improvement, in February 2007, JetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline’s operations into chaos. Because JetBlue followed the practice of never canceling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the tarmac for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[14] The fiasco reportedly cost JetBlue $30 million.[15]

In 2007, JetBlue was also facing reliability problems with its Embraer 190 fleet. For a couple months JetBlue contracted ExpressJet to operate four Embraer 145 regional jets on behalf of JetBlue. While this was going on two E-190 aircraft at a time were sent to an Embraer maintenance facility in Nashville, Tennessee.[16] ExpressJet operated routes between Boston Logan and Buffalo, New York and Washington Dulles, and between New York–JFK and Columbus, Ohio (has terminated) and Richmond, Virginia.[17]

David Barger after a presentation in October 2010

Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, JetBlue’s board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[18] He had politicked the board, while Neeleman was busy publicly apologizing. Barger’s ascendancy caused widespread demoralization in the ranks.[19] He became JetBlue’s new Chief Executive Officer on May 10, 2007.[20] Neeleman, the company’s founder and largest individual investor, became a nonexecutive chairman as a result of the change.[21]

On July 24, 2007, JetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, “slowing capacity growth … to strengthen our balance sheet and facilitate earnings growth”, but will continue to add two to four new destinations each year.[22]

In July 2007, the airline partnered with 20th Century Fox’s film The Simpsons Movie to become the “Official Airline of Springfield.” In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline’s website was also redecorated with characters and their favorite JetBlue destinations and the company was taken over by the show/film’s businessman villain Montgomery Burns.[23][dead link]

In August 2007, the airline added exclusive content from The New York Times in the form of an in-flight video magazine, conducted by Times journalists and content from[24]

On November 8, 2007, JetBlue appointed Ed Barnes as interim CFO, following the resignation of former CFO John Harvey.[25]

On December 13, 2007, JetBlue and Germany-based Lufthansa announced their intent to sell 19% of JetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with JetBlue.[26] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[27]

JetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, JetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.

In the March edition of Airways Magazine, it was announced that once JetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-200 dubbed “BetaBlue.” People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!’s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the “BetaBlue” prototype. The “BetaBlue” system utilized the bandwidth and infrastructure of defunct Airfone.[28]

On March 19, 2008, JetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing “JetBlue University” training facility (opened in 2015).[29]

On April 8, 2008, JetBlue introduced a new “Happy Jetting” brand campaign. The marketing campaign, developed in partnership with JWT New York, emphasizes competitive fares, service and complimentary onboard amenities such as free satellite television and radio, snacks, and leather seats.[30][31]

On May 21, 2008, JetBlue named Joel Peterson chairman and Frank Sica vice chairman of its board of directors, replacing David Neeleman, who stepped down as CEO in 2007.[32]

On August 4, 2008, the Associated Press reported that JetBlue would replace their recycled pillows and blankets with an “ecofriendly” pillow and blanket package that passengers would have to purchase for use. Each package will cost $7, and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. JetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–$30 for an extended-leg-room seat depending on the length of the flight.[33]

In September 2008, JetBlue began operating Republican Vice-Presidential candidate Sarah Palin‘s campaign aircraft, an E190.[34][35]

On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger “billboard” titles extending down over the passenger windows at the front of the aircraft. The logo word ‘jetBlue’ will no longer be silver and blue but now a dark, navy blue.[36]

JetBlue’s JFK Terminal 5

On October 22, 2008 JetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[37] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen’s original terminal and its 1969 addition by Roche-Dinkeloo.[38]

The first flight arrived from Bob Hope Airport (B6 #358) at 5:06 am followed by arrivals from Oakland International Airport and Long Beach Airport, respectively.[39][40] The last flight to operate out of T6 was a departure to Rafael Hernández Airport in Aguadilla, Puerto Rico, departing at 11:59 pm.


On June 16, 2010, JetBlue began selling snack boxes on Airbus A320 flights over 3 hours, 45 minutes. There are 5 options for $6 each.[41]

In March 22, 2010, JetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[42][43][44][45]start leasing and using a new office in the Brewster Building in Long Island City, New York.[46][47] in Queens Plaza in Long Island City,[45] move its headquarters there in mid-2012,[48] and start a joint branding deal with New York State using the iconic I Love NY logo.[45]

On October 14, 2010, the California Council of the Blind and three individuals with visual impairments have filed a lawsuit against JetBlue Airways in Federal Court on allegations that JetBlue’s website and airport kiosks are not accessible.[49]

On October 18, 2011, CFO Ed Barnes resigned, effective immediately. The company’s treasurer, Mark Powers, was appointed interim CFO until a replacement for Barnes could be found.[50]

On June 13, 2012, JetBlue ranked ‘Highest in Customer Satisfaction Among Low Cost Carriers in North America’ by J.D. Power and Associates, a customer satisfaction recognition received for the eighth year in a row.[51]

A JetBlue Airbus A321 (N937JB, Never a dull mo-mint) at JFK Airport. This is one of a handful of JetBlue planes with a business-class “Mint” cabin, used only on transcontinental services.

In October 2013, JetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-200 aircraft ordered by JetBlue. These planes are outfitted with winglets, as well as with “lie flat” seats, and moveable partitions that can create small suites on the airplane.[52] Called “Mint” by JetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[53]

On April 22, 2014, JetBlue’s pilots voted to unionize for the first time since the airline was founded, with 71% casting ballots in favor of joining the ALPA.[54]

On September 18, 2014, Dave Barger announced his resignation from the company effective February 16, 2015, following several reports that investors and the board were unhappy with his performance.[55][56] He was replaced on the board and as CEO by Robin Hayes.[57]

During the last few days of June and the first few days of July 2015, JetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; JetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[58]

In 2016, JetBlue was unsuccessful in acquiring Virgin America, which was acquired by Alaska Airlines Group.[59]

In July 2016, JetBlue announced commercial flights from the United States to Cuba will commence in late August.[60][61] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[62] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[63]

In November 2016, JetBlue painted one of their Airbus A320 aircraft, N763JB, in a 1960s retrojet livery, dubbed “What’s Old is Blue Again”. The livery’s maiden flight was on Friday, from New York JFK to Palm Springs.[64]


As of April, 2017, JetBlue Airways flies to 101 destinations in North, Central, and South America; some countries include Aruba, The Bahamas, Barbados, Bermuda, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, and the United States.[65]

On May 6, 2015, JetBlue became one of the first airlines to be granted a license to commence charter flights to Cuba, with flights departing from New York City.[66] The new service launched on July 3, 2015, operating once weekly, on Fridays, with 150-seat Airbus A320s.[67][68]

Airline partnerships[edit]

JetBlue Embraer 190 (N198JB) and Airbus A320 (N528JB)

In 2008, JetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other’s flights, so customers initiate the purchase on one airline’s website and then are transferred to the other site to complete the transaction.[69][70]

After making a codeshare agreement with Lufthansa that went into effect in 2010, JetBlue transitioned to the Sabre reservation system used by Lufthansa,[71] enabling the airlines to sell tickets on each other’s flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[72] By making use of JetBlue’s North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.

Also in 2010, JetBlue entered into interline booking agreements with South African Airways[73] and American Airlines[74] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue’s 18 destinations not served by American and American’s 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue’s website.[75]

In 2011, JetBlue made interline agreements with Virgin Atlantic and Jet Airways, both of which have since been terminated.[76][77] Since 2012, JetBlue has had an interlining agreement with Air China.

Codeshare agreements[edit]

JetBlue has entered into a number of codeshare agreements with other airlines, meaning airlines agree to share certain flights, which both airlines market and publish on their own flight schedules under their respective airline designators and flight numbers. JetBlue codeshares with the following airlines:[78]


JetBlue Airbus A320 at Orlando Airport

As of April 2017 the JetBlue Airways fleet consists of the following aircraft:[79][80]

JetBlue Airways Fleet
AircraftIn ServiceOrdersPassengersNotes
Airbus A320-200130042108150
Airbus A320neo25
Deliveries start 2020 through 2022.[81]
Airbus A321-2004026041149190
1641102159Mint Configuration
Airbus A321neo60[82]
Deliveries begin in 2019[83]. Option to substitute orders from A321neo to A321LR.
Embraer E190602401684100Launch customer.[84] Fleet under review. Scheduled for delivery from 2020-2022.[85]

A JetBlue E190AR taxiing at New York JFK Airport

Corporate affairs[edit]

Headquarters, 27-01 Queens Plaza North


Its headquarters are in the Brewster Building in Long Island City, New York.[46][47]

JetBlue previously had its headquarters in the Forest Hills Tower in Forest Hills, Queens, New York City.[86][87] The previous Forest Hills facility is 6 miles (9.7 km) from the current office in Long Island City.[88] In the summer of 2001, the airline announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower. By December 2002, the airline announced that it planned to increase its leased space and use contiguous and efficient floor plates. Steven Cuozzo of the New York Post said that the JetBlue plan was “possibly the largest office lease” in Queens in 2002. In December 2002, between 600 and 800 JetBlue employees worked at the Forest Hills Tower. Prior to the move to the Forest Hills Tower, the airline headquarters were across the street, at 80–02 Kew Gardens Rd.[87]

In 2009, JetBlue announced that it was looking for a new location for its headquarters. The company began considering moving the headquarters either within the New York City metropolitan area or to the Orlando, Florida area.[89] In April of that year, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city. Her spokesperson, Dan Andrews, said that the mayor’s office looked for office space in Queens and in other boroughs.[90] In January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met at the Governor’s Mansion in Tallahassee, Florida to discuss a possible headquarters move to Orlando.[91] Barger said that he anticipated that JetBlue would decide whether to move by March 2010.[92] JetBlue officials stated that if the airline moves its headquarters, it would not happen until 2012, when its lease in the Forest Hills Tower expires.[93]

On March 22, 2010, JetBlue announced it will remain in the New York City area. Its new headquarters are in Long Island City, in the borough of Queens.[94] Barger stated that the airline decided to keep the headquarters in New York City because of the airline’s historical links to New York City, the cost of relocating most of the airline’s staff, the airline’s desire to retain access to financial markets, and the fact that Aer Lingus and Lufthansa, JetBlue’s international marketing partners, fly into John F. Kennedy International Airport.[95] JetBlue plans to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building in Long Island City by mid-2012.[96]

Crew bases[edit]

JetBlue operates five bases for its pilots and inflight crew members:[97]

Marketing strategy[edit]

JetBlue’s first major advertising campaign incorporated phrases like “Unbelievable” and “We like you, too”. Full-page newspaper advertisements boasted low-fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to “bringing humanity back to air travel”.[98] With a goal of raising the bar for in-flight experience, JetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[99]

As JetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines while competitive low fares made them a threat to low-cost no-frills carriers as well.[100]

During the company’s growth stage, advertising messages moved from the engaging and customer oriented to less personal slogans and campaigns. Frequent changes in its values statements resulted in mixed and frequently wasted marketing dollars spent. Slogans varied from “More” to “Happy Jetting” and many other failed attempts.[101]

JetBlue N605JB celebrates the 100th anniversary of the Boston Red Sox baseball team.

A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team’s colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at using a MasterCard.[102] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.

JetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. JetBlue emphasizes a secondary slogan, “If you wouldn’t take it on the ground, don’t take it in the air” poking fun at competitors with hidden fees, little, or no amenities and what JetBlue considers an unacceptable level of customer service.[103]

According to Martin St. George, senior vice president of marketing and commercial strategy at JetBlue, the new “You Above All” campaign was created to get JetBlue back to their “DNA” and speak to the “core of who we are as a brand.” This motto is meant to support their efforts to always put the customer first and “bring humanity back to air travel”.[101]

Customer Bill of Rights

In February 2007, a Valentine’s Day storm triggered an “organizational meltdown” leading to an extremely high level of cancellations and controversies. For example, some passengers were held on board their plane awaiting clearance for take off for nearly 11 hours before they returned to their gate and the flight was cancelled.[104]

Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, JetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer’s flight is delayed or cancelled.[105]


JetBlue’s frequent-flyer program is called TrueBlue. Under the original TrueBlue program, flights were worth two, four, or six points based on distance of the flights, and double points were awarded for flights booked online.[106]

In September 2009, JetBlue made changes to its TrueBlue program.[107] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees; members earn an additional three points for every dollar spent on a flight if they book online on the website. An additional two points are awarded if the member uses JetBlue cobranded American Express credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[108][109]

In June 2013, JetBlue announced that TrueBlue points will never expire for any reason. The current policy states that if members book a flight online, they can earn double with 6 points per dollar. Flights bought elsewhere result in 3 points per dollar spent.[110][111]

Subsidiaries and investments[edit]

JetBlue Technology Ventures[edit]

JetBlue Technology Ventures (JTV or Jetblue Tech Ventures for short) is a whole owned subsidiary of JetBlue that was founded in November 2015.[112] It’s meant to be the venture capital investment arm of JetBlue that invests in startups in the travel and hospitality space. They’ve invested in things like hybrid planes,[113] machine learning algorithms,[114] and ground transportation.[115] As of April 2017, JetBlue Technology Ventures has invested in five startups and has yet to disclose how much money has been invested or how much equity they have been given. Although they have shared that Investments, will range in size from $250,000 to $1 million.[116]


On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite’s board of directors. Reasons for the investment was outlined by CEO Robin Hayes “Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue.”[117]

TWA Flight Center Hotel[edit]

The TWA Hotel the old TWA terminal that’s being converted into a 505-room hotel that sits in front of Jetblue’s Terminal 5 at JFK. JetBlue has started that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[112]


LiveTV was bought by JetBlue in 2002 and became a whole owned subsidiary until it was sold to Thales for $400 million.

Incidents and accidents[edit]

JetBlue Flight 292, an Airbus A320 (N536JB), makes an emergency landing at Los Angeles International Airport

JetBlue has had six incidents involving its aircraft, although none have resulted in any casualties or hull losses.

  • September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport (pictured on the right) following a failure of the front landing gear during retraction when it turned 90 degrees. The plane landed after holding for about three hours to burn fuel and lighten the aircraft. The aircraft came to a stop without incident on runway 25L, the third-longest runway at LAX. The only apparent damage to the plane upon landing was the destruction of the front wheels, which were ground down to almost semicircles, and the tires; the front landing strut held. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as it was turned off before landing.[118]
  • August 9, 2010: Flight 1052, The incident involved a flight attendant after JetBlue Airways Flight 1052 from Pittsburgh to New York City landed. The incident garnered significant media attention when, upon landing, Steven Slater, a flight attendant, announced over the plane’s public address system that he had been abused by a passenger and that he quit his job. He then grabbed two beers and exited the plane by deploying the evacuation slide and sliding down it. Slater claimed to have been injured by a passenger when he instructed her to sit down. Slater’s account of the event was not corroborated by others.
  • March 27, 2012: The incident on Flight 191 involved the captain being locked out of the cockpit and being subdued by passengers following a panic attack and/or mental illness.[119][120][121]
  • March 25, 2016: Flight 29 en route from Ronald Reagan Washington National Airport to Nassau, Bahamas performed an emergency landing at Lynden Pindling International Airport after reporting a main landing gear failure prior to arrival. The pilots landed the Embraer 190 on its main landing gear with the nose gear only partially extended.[122][123][124]

See also[edit]


  1. ^ Jump up to:a b c “2010 Form 10-K, JetBlue Airways Corporation”. United States Securities and Exchange Commission.
  2. Jump up^ JetBlue Launches New Advertising and | Marketing Campaign: You Above All(TM). (October 14, 2010). Retrieved December 22, 2010.
  3. Jump up^ Schlangenstein, Mary (19 September 2015). “JetBlue Airways Pipes Up to Delta: Leave `Humanity’ Alone”. Bloomberg L.P. Retrieved 8 December 2016.
  4. ^ Jump up to:a b “JetBlue Announces 2016 Annual Profit”. New York: JetBlue Airways Corporation. January 26, 2017. Retrieved February 8, 2017.
  5. Jump up^ “Edited Transcript of JBLU earnings conference call or presentation 28-Jan-16”. Alacra Store. 2016-01-28. Retrieved 2016-03-02.
  6. Jump up^ JetBlue’s HQ contest down to NYC, Orlando.” Crain’s New York Business. Retrieved February 13, 2010
  7. Jump up^ Jetblue 2002 Annual Report.” JetBlue. Retrieved January 29, 2009.
  8. Jump up^ “JetBlue”. JetBlue. Retrieved April 25, 2012.
  9. Jump up^ “Directory: World Airlines”. Flight International. April 3, 2007. p. 98.
  10. Jump up^ The Steady, Strategic Ascent of JetBlue Airways January 11, 2006
  11. Jump up^ Zuckerman, Laurence (June 5, 2008). “JetBlue, Exception Among Airlines, Is Likely to Post a Profit”. The New York Times. Retrieved November 7, 2001.
  12. Jump up^ Maynard, Micheline (June 5, 2008). “More Cuts as United Grounds Low-Cost Carrier”. The New York Times. Retrieved June 4, 2008.
  13. Jump up^ “JetBlue Airways Press Release: Taking the JetBlue Experience to New Heights”. December 14, 2006. Retrieved April 25, 2012.
  14. Jump up^ JetBlue Airways: Growing Pains? ICMR Case Study. Retrieved November 2, 2010.
  15. Jump up^ JetBlue fiasco: $30M price tag Retrieved November 2, 2010.
  16. Jump up^ “Embraer tackles JetBlue E-190 software glitches – 3/13/2007”. Flight Global. 2007-03-13. Retrieved 2014-01-17.
  17. Jump up^ Schlangenstein, Mary (2007-03-06). “JetBlue to Idle E190s for Work, Add ExpressJet Planes (Update4)”. Bloomberg. Retrieved 2014-01-17.
  18. Jump up^ “A Change in the Cockpit at JetBlue”. Bloomberg Businessweek. 10 May 2007. Retrieved 12 October 2010.
  19. Jump up^ “Another suicidal board? How DuPont’s directors failed Ellen Kullman”. Fortune magazine. 13 October 2015. Retrieved 10 November 2015.
  20. Jump up^ Schlangenstein, Mary; David Mildenberg (10 May 2007). “JetBlue Air Names Barger to Succeed Neeleman as Chief”. Bloomberg L.P. Retrieved 12 October 2010.
  21. Jump up^ “Jettisoned at JetBlue”. Daily News. 11 May 2007. Retrieved 12 October 2010.
  22. Jump up^ “unknown” (Press release). Associated Press. July 24, 2007.
  23. Jump up^ | The Desert Sun | Palm Springs news, community, entertainment, yellow pages and classifieds. Serving Palm Springs, California. The Desert Sun. Retrieved December 22, 2010.
  24. Jump up^ “Product Placement News”. Archived from the original on September 29, 2007. Retrieved March 5, 2011.
  25. Jump up^ “Jet Blue news release”. November 8, 2007. Retrieved November 13, 2007.
  26. Jump up^ Lufthansa will acquire 19% stake in JetBlue, seek ‘cooperation’, USA Today, December 13, 2007
  27. Jump up^ Lufthansa Partnership July 30, 2008
  28. Jump up^ BetaBlue Flies High With In-flight E-mail and Instant Messaging: JetBlue Airways Joins With LiveTV, Yahoo! and RIM to Become the First U.S. Domestic Carrier to Provide Free In-flight Connectivity Dec. 11, 2007 (PRIME NEWSWIRE)
  29. Jump up^ JetBlue Airways Press Release: New Focus City At Orlando International Airport March 19, 2008
  30. Jump up^ JetBlue | Airline Tickets, Flights, and Airfare. Retrieved December 22, 2010.
  31. Jump up^ Flying. It’s Why JetBlue Created Jetting. (Nasdaq:JBLU). Retrieved December 22, 2010.
  32. Jump up^ Shwiff, Kathy (May 21, 2008). “JetBlue Solidifies Succession Plan”. The Wall Street Journal.
  33. Jump up^ JetBlue to charge $7 for pillow, blanket. Daily News (August 4, 2008). Retrieved December 22, 2010.
  34. Jump up^ “unknown”. Archived from the original on September 6, 2008.
  35. Jump up^ Mutzabaugh, Ben (November 7, 2008). “2008-11-07”. USA Today. Retrieved March 5, 2011.
  36. Jump up^ Photos: Airbus A320-232 Aircraft Pictures. Retrieved December 22, 2010.
  37. Jump up^ Maynard, Micheline (October 22, 2008), “JetBlue Twitters its New Terminal”The New York Times
  38. Jump up^ Russell, James S. (October 23, 2008)“JetBlue’s New Terminal at JFK Offers Huge Capacity, No Charm”, Bloomberg.
  39. Jump up^ T-508. T-508. Retrieved December 22, 2010.
  40. Jump up^ About JetBlue | JFK Airport. JetBlue. Retrieved December 22, 2010.
  41. Jump up^ Complimentary Snacks and Drinks. JetBlue. Retrieved December 22, 2010.
  42. Jump up^ “Twitter status”. JetBlue Airways. March 12, 2010.
  43. Jump up^ Mutzabaugh, Ben (March 22, 2010). “JetBlue turns down Orlando incentives, will keep headquarters in New York City”. USA Today.
  44. Jump up^ “JetBlue CEO talks of moving headquarters to Orlando”. FlyerTalk. January 20, 2010.
  45. ^ Jump up to:a b c Bomkamp, Samantha (March 22, 2010). “JetBlue to remain New York’s ‘hometown’ airline”. USA Today. Associated Press.
  46. ^ Jump up to:a b “JetBlue Plants Its Flag in New York City with New Headquarters Location” (Press release). JetBlue Airways. March 22, 2010. Archived from the original on July 18, 2014. Retrieved March 5, 2011.
  47. ^ Jump up to:a b Mcgeehan, Patrick (March 22, 2010). “JetBlue to Remain ‘New York’s Hometown Airline'”. The New York Times. Associated Press. Retrieved March 5, 2011.
  48. Jump up^ McGeehan, Patrick (March 22, 2010). “JetBlue to Move West Within Queens, Not South to Orlando”. The New York Times. Retrieved March 5, 2011.
  49. Jump up^ Accessibility Lawsuit Filed Against JetBlue Airways – Law Office of Lainey Feingold. (October 14, 2010). Retrieved December 22, 2010.
  50. Jump up^ Molnar, Matt (October 18, 2011). “JetBlue CFO Ed Barnes Resigns”. NYCAviation.
  51. Jump up^ “JetBlue Awarded Seventh Consecutive Customer Satisfaction J.D. Power and Associates Honor”, JetBlue Airways, June 16, 2011.
  52. Jump up^ Rabinowitz, Jason, “Two steps ahead,” Aviation Week and Space Technology, October 7, 2013, p.35
  53. Jump up^ “Mint™: JetBlue’s refreshing take on a premium experience”. JetBlue. Retrieved April 3, 2015.
  54. Jump up^ Sheridan, Patrick (April 22, 2014). “JetBlue pilots vote to unionize”. CNNMoney. Retrieved April 22, 2014.
  55. Jump up^ “JetBlue CEO Fires Back at Wall Street Analysts”. Bloomberg Business. 26 August 2014. Retrieved 18 February 2015.
  56. Jump up^ “Six Reasons JetBlue’s CEO Probably Won’t Stick Around”. Bloomberg Business. 7 May 2014. Retrieved 18 February 2015.
  57. Jump up^ “JetBlue’s CEO vies to please passengers, stocks”. The Salt Lake Tribune. 16 Feb 2015. Retrieved 18 February 2015.
  58. Jump up^ “JetBlue Baggage Fees”. Retrieved 11 February 2016.
  59. Jump up^ Retrieved 7 May 2017
  60. Jump up^ Talty, Alexandra (July 29, 2016). “JetBlue Announces $99 Flight to Cuba, Starting August 31”. Forbes. Retrieved 2016-07-30.
  61. Jump up^ Mutzabaugh, Ben (July 28, 2016). “JetBlue: First Cuba flights will launch next month”. USA Today. Retrieved 2016-08-01.
  62. Jump up^ Gomez, Alan (31 August 2016). “First U.S. commercial flight in 5 decades lands in Cuba”. USA Today. Retrieved 31 August 2016. JetBlue Flight 387 was the first regularly scheduled commercial flight between the Cold War foes in 55 years
  63. Jump up^ Robles, Frances (31 August 2016). “Scheduled Flights to Cuba From U.S. Begin Again, Now With Jet Engines”. The New York Times. Retrieved 31 August 2016.
  64. Jump up^ Mutzabaugh, Ben (November 15, 2016). “First look: JetBlue unveils special ‘RetroJet’ paint scheme”. USA Today. Retrieved 4 January 2017.
  65. Jump up^ “Where We Jet: Flight Destinations”. JetBlue. Retrieved October 23, 2011.
  66. Jump up^ “US approves ferry service between Cuba and Florida”. BBC News. 6 May 2015. Retrieved 29 May 2015.
  67. Jump up^ Winship, Tim (May 8, 2015). “Cuba: JetBlue Announces New Routes to Havana”. Smarter Travel.
  68. Jump up^ Julie Kliegman (4 July 2015). “JetBlue first major airline to offer direct NYC-Cuba flights”. The Week. Retrieved 4 July 2015.
  69. Jump up^ JetBlue, Aer Lingus to forge world’s first international discount alliance, USA Today, February 6, 2007
  70. Jump up^ JetBlue, Aer Lingus announce passenger-sharing alliance, USA Today, February 1, 2008
  71. Jump up^ / Lufthansa Takes JetBlue Under Its Wings. (December 14, 2007). Retrieved April 25, 2014.
  72. Jump up^ JetBlue Leaves Open Skies for Sabre | BNET. (February 23, 2009). Retrieved December 22, 2010.
  73. Jump up^ JetBlue Airways and South African Airways Proudly Announce New Interline Agreement. Effective May 12, 2010, travelers can purchase flights between all JetBlue destinations and 40 SAA cities in Southern Africa via New York’s JFK Airport. Retrieved December 22, 2010.
  74. Jump up^ American Airlines Bolsters Commitment to New York by Enhancing Network, Schedule, Facilities and Fleet at New York’s Airports, and Introduces New Partnerships With JetBlue Airways and NYC & Company – Mar 31, 2010. (March 31, 2010). Retrieved December 22, 2010.
  75. Jump up^ BlueTales » JetBlue » Connecting Customers to more destinations worldwide. (March 31, 2010). Retrieved December 22, 2010.
  76. Jump up^ “Airline Spotlight: JetBlue Airways Soars”. Flight Network. Retrieved 2 March 2015.
  77. Jump up^ “JetBlue and Jet Airways to Partner on Interline Service to Brussels and… – NEW YORK, Nov. 2, 2011 /PRNewswire/”. New York, India, Belgium: Retrieved March 31, 2012.
  78. Jump up^ “Profile on jetBlue Airways”. CAPA. Centre for Aviation. Archived from the original on 2016-10-29. Retrieved 2016-10-29.
  79. Jump up^ “Our planes”. Retrieved 2013-08-05.
  80. Jump up^ “Jet Blue Airways Fleet Details and History”. 25 January 2017. Retrieved 25 January 2017.
  81. Jump up^
  82. Jump up^ “JetBlue orders 30 additional A321 aircraft”. Airbus. July 26, 2016. Retrieved 2016-07-26.
  83. Jump up^
  84. Jump up^ Schlangenstein, Mary (October 29, 2013). “JetBlue Defers Embraer Jets as Airbus Order Has Priority”. Retrieved 2014-01-03.
  85. Jump up^
  86. Jump up^ Jetblue Boston Marathon Invitational entry Essay Contest.” JetBlue Airways. Retrieved on May 18, 2009.
  87. ^ Jump up to:a b Cuozzo, Steve. “JETBLUE TRIPLES SIZE OF ITS QUEENS OFFICES.” New York Post. December 24, 2002. Retrieved on January 20, 2010. “74,000 square feet at 118–29 Queens Blvd., also known as Forest Hills Tower” and “Boulevard in Forest Hills – possibly the largest office lease in Queens this year. JetBlue was previously at 80–02 Kew Gardens Rd., across the street.”
  88. Jump up^ Leave New York City? Fuggedaboutit!” JetBlue Airways. March 22, 2010. Retrieved on August 23, 2012.
  89. Jump up^ Clarke, Sarah K. and Scott Powers. “Orlando is a front-runner for JetBlue headquarters.” Orlando Sentinel. October 13, 2009. Retrieved on October 14, 2009.
  90. Jump up^ Newman, Philip. “Forest Hills’ JetBlue looks for new space around city.” Forest Hills Ledger. Wednesday April 8, 2009. Retrieved on January 20, 2010.
  91. Jump up^ Hafenbrack, Josh. “JetBlue considering move to Orlando.” Orlando Sentinel. January 19, 2010. Retrieved on January 19, 2010.
  92. Jump up^ JetBlue CEO talks of moving headquarters to Orlando.” Associated Press at USA Today. January 20, 2010. Retrieved on January 20, 2010.
  93. Jump up^ Mutzabaugh, Ben. “Will JetBlue move its headquarters from New York to Orlando?.” USA Today. Retrieved on January 20, 2010.
  94. Jump up^ JetBlue to remain ‘New York’s Hometown Airline’ – Yahoo! Finance. Retrieved on 2010-12-22.
  95. Jump up^ JetBlue to Keep NYC Headquarters, Rejecting Orlando (Update3).” Bloomberg Businessweek. March 22, 2010. Retrieved on July 6, 2010.
  96. Jump up^ JetBlue Plants Its Flag in New York City with New Headquarters LocationArchived July 18, 2014, at the Wayback Machine..” JetBlue Airways. March 22, 2010. Retrieved on July 7, 2010.
  97. Jump up^ “JetBlue Plans New Focus City At Orlando International Airport”. JetBlue. Retrieved 13 September 2013.
  98. Jump up^ JetBlue Airways Open For Business. JetBlue. 01/11/2000. Retrieved December 22, 2010.
  99. Jump up^ JetBlue Decides Not To Charge For 24-Channel LiveTV Inflight Satellite Entertainment Service. JetBlue (July 25, 2000). Retrieved June 9, 2013.
  100. Jump up^ Photo Release – JetBlue and Bliss Spa Say Buh-Bye to Red-Eye, Hello to Shut-Eye Service: Shut-Eye Service Tailored for Customers on Trans-Continental Night Flights. (April 4, 2006). Retrieved December 22, 2010.
  101. ^ Jump up to:a b JetBluePress Releases. Retrieved December 22, 2010.
  102. Jump up^ Blue Turns Green as JetBlue Airways Unveils Specially Painted Airbus A320 Aircraft Paying Homage to the New York Jets. Retrieved December 22, 2010.
  103. Jump up^ Elliott, Stewart. “JetBlue Pokes Fun at the Competition”, New York Times. Oct. 13, 2010. Web. Nov. 11, 2010
  104. Jump up^ Zeller Jr., Tom. “Held Hostage on the Tarmac: Time for A Passenger Bill of Rights?, The Lede – New York Times. Feb. 16, 2007. Web. Nov. 11, 2010.
  105. Jump up^ Jaffe, Matthew. “JetBlue Offers Passengers Bill of Rights”. ABC News. Feb. 20, 2007. Web. Nov. 11, 2010.
  106. Jump up^ “TrueBlue program: Jet more and earn award flights”. JetBlue. Retrieved October 23, 2011.
  107. Jump up^ “New TrueBlue program”. JetBlue. Retrieved October 23, 2011.
  108. Jump up^ JetBlue’s Revamped TrueBlue Program Touches Down. November 11, 2009. Retrieved December 22, 2010.
  109. Jump up^ JetBlue | TrueBlue: Frequently asked questions. Retrieved December 22, 2010.
  110. Jump up^ “JetBlue | TrueBlue: Start earning”. Retrieved 2013-07-04.
  111. Jump up^ “JetBlue | TrueBlue: Reasons to join”. Retrieved 2013-07-04.
  112. ^ Jump up to:a b
  113. Jump up^
  114. Jump up^
  115. Jump up^
  116. Jump up^
  117. Jump up^
  118. Jump up^ LAX05IA312. Retrieved December 22, 2010.
  119. Jump up^ “JetBlue Pilot Charged with Interference with a Flight Crew” (Press release). FBI. Retrieved April 3, 2015.
  120. Jump up^ Osbon Complaint Affidavit
  121. Jump up^ Nicas, Jack; Pasztor, Andy (28 March 2012). “JetBlue Captain’s ‘Medical Situation’ Diverts Flight”. The Wall Street Journal. Retrieved 29 March 2012.
  122. Jump up^ “Watch this JetBlue flight take a hard landing at an airport in the Bahamas”. Business Insider. Retrieved 2016-06-09.
  123. Jump up^ Batchelor, Amanda (2016-03-26). “JetBlue plane makes hard landing in Nassau”. WPLG. Retrieved 2016-06-09.
  124. Jump up^ “JetBlue: No injuries after landing gear problem at Bahamas airport”. CBS News. Retrieved 2016-06-09.

About Andrew

I am an independent investor who has managed a stock portfolio for over four years. Our portfolio consists primarily of small and mid cap stocks that are diversified across numerous sectors/industries. Our investment strategy seeks to achieve mid to long term growth based on fundamental and technical market information.Our philosophy is that managing a stock portfolio is no different than managing any other type of asset (ex. residential or commercial property). A disciplined investment plan must be tailored towards an individual's financial needs and reflect their level of risk tolerance. We believe that "Markets Reward Those That Seek Knowledge".
This entry was posted in Uncategorized. Bookmark the permalink.